- I use Unity Ads for my game and see that my game has impressions, but 0 ad requests. How can this be?
Ad requests are a sampled value.
Yes, it is possible to have impressions, but 0 ad requests.
Impressions are counted each time a video is started. Only every 23rd ad request is recorded due to sampling. If you have only a handful of ad requests per day, only every 13th of them is added to the statistics.