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Is it possible to have impressions, but have 0 ad requests?

Symptoms

  • I use Unity Ads for my game and see that my game has impressions, but 0 ad requests. How can this be?

Cause

Ad requests are a sampled value.

Resolution

Yes, it is possible to have impressions, but 0 ad requests.

Impressions are counted each time a video is started. Only every 23rd ad request is recorded due to sampling. If you have only a handful of ad requests per day, only every 13th of them is added to the statistics.

 

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